A note on ad blockers and website revenue

softwarebuck April 25, 2021 0 Comments



The best free ad blockers of 2019


From our research, the best free adblockers of 2019 are: 1. Stands Fair Adblocker 2. Opera Browser 3. AdLock 4. AdBlock Plus 5. uBlock Plus Adblocker 6. Poper Blocker 7. Trustnav Adblocker 8. Adblocker Ultimate 9. NoScript 10. AdGuard (no longer always free)Ad blockers are the obvious solution to removing unwanted ads on the web. Paidad blockers are typically the best option if you want something that works thebest, but many free ad blockers might just get the job done for you.Below, you’ll find our detailed overview of the best free ad blockersavailable. No ad blocker is perfect, however, so you’ll find you may need totry out multiple options to find the right fit.Note: If all you’re looking to do is get rid of annoying pop-upadvertisements, check out our guide on the best popup ad blockers.

Best Ad Blockers- Browser plugins and apps


Your best ad blocking option is to install a browser plugin or utilize a webbrowser that already has a built-in blocker. Browser plugins or built-in adblockers can interact with the websites you’re using much more accurately thana standalone program operating on your computer in the background.This Chrome-only ad blocker is a low-impact plugin that does exactly what it’sintended to do. You can block all types of ads using this plugin, with themost obvious limitation being that it’s only available as a Chrome addon. TheStands Fair AdBlocker is not designed for wholesale ad blocking, although youcan use it for that. The company believes in fair advertising and encouragesusers to whitelist certain ads from different sites.Thankfully, Stands lives up to its promise of blocking ads. That included themore aggressive advertisements found on Orlando Sentinel, as well as otherdisplay ads, autoplay video ads, and ads on YouTube.Score: 7/7Best features: Block ads on Facebook and search ads on Google.Works with: ChromeIf you’re looking for an all-inclusive ad blocking experience without thehassle of plugins, the Opera browser is an excellent source. Opera is one ofthe fastest and most well-built browsers around and was among the first webbrowsers to have a built-in ad blocker.Opera’s ad blocker also works well. After turning it on in the settings,you’ll find it blocks almost every ad you come across. The only exception Ifound was that it failed to block the interstitial ads common on Forbes (thequote ad that often pops up before reading an article). Most of the other adblockers we tested did block that ad from Forbes. That said, Opera blocksevery other ad type that we tested, including those on Orlando Sentinel.Score: 7/7Best feature: Built into web browser, easy whitelistingWorks with: ChromeAdLock is the newest entry on our list, but its effectiveness rocketed itright to the top of our recommended options. Far from being just a browserplugin, AdLock also offers Windows and Android tools that help block adsacross your apps. It even has a parental tool in the works that we’ll beinterested to test out once available. As a free browser plugin on Chrome, wefound AdLock to be an extremely powerful and aggressive tool in all the rightways.AdLock is designed to get rid of all forms of ads, and with but one exception,cleared away all of the ads that we tested across a variety of sites. The onlywebsite that managed force through AdLock’s filter was on the Orlando Sentinelwebsite. We found that that site tripped up almost every other ad blockingtool on our list, as well, so it wasn’t a huge knock against AdLock’s service.In this case, AdLock blocked every other ad on the pages we tested, includingads on YouTube, autoplay video ads, and pop-up ads, to name a few.By default, the tool is designed to block every possible type of ad you mightencounter. You can easily whitelist a site by clicking on “Settings” and then“Whitelist”. You’ll also be able to toggle a few additional filter settings inthere if you so choose. Chances are, though, that you’ll likely want to leavethose alone.AdLock is one to watch and earns high marks based on our criteria. Its paidtools might be worth considering, but with no free trial to test them out, werecommend sticking with the free options for Chrome, Windows and AndroidChrome for now.Score: 6.5/7Best features: Spyware filterWorks with: Chrome (free), Windows (free and paid), Android (free and paid)With over 10 million downloads on the Chrome browser alone, Adblock Plus isthe most popular ad blocking software around. A free and open source projectfrom the eye/o. Adblock Plus is the primary source code for a lot of otherfree ad blockers around here.By default, Adblock Plus is not designed to block all ads, only those deemedintrusive or potentially malware. That means you’ll still run into some adsunless you fiddle with the settings. If you want to block out all ads(including autoplay video ads), you’ll need to go into options and de-select“Allow some non-intrusive advertising” at the bottom of the screen. Even then,ABP isn’t perfect. It blocked most of the ads I found but was among the manyad blockers that couldn’t seem to deal with any of the ads on OrlandoSentinel. Unfortunately, even ABP’s “block element” feature failed to work onthose as well. ABP is good and popular, but far from a perfect solution.Score: 6.5/7Best features: Includes anti-adblock filterWorks with: Chrome, Firefox, Microsoft Edge, Internet Explorer, Opera, Safari,Yandex Browser, iOS, AndroidThe biggest drawback to this plugin is that it’s less user-friendly in theforward-facing interface. There are a few setting toggles in the UI, but mostof the grunt work needs to be done in the actual settings. That said, uBlockPlus Adblocker effectively stopped all of the ads we tested, includingautoplay videos.Even with most of the settings sitting behind the settings menu, there’s a lotyou can do with this blocker. Perhaps one of the biggest draws for uBlock PlusAdblocker is the inclusion of a large library of third-party filters. Theplugin also has advanced user settings that allow you to create your owncontent filters, among other things.uBlock Plus Adblocker takes care of most ads, but it did struggle with theOrlando Sentinel banner ads that tripped up most every other ad blocker wetested.Score: 6.5/7Best features: Large element filtering and malvertising filtersWorks with: ChromeA new addition to the pop-up blocking scene, Poper Blocker is available forboth Chrome and Firefox web browsers. This plugin has been hailed as the bestpop-up blocker on the market by several other tech sites, which is a fairclaim, although not necessarily the case from our testing. Poper Blocker is ahigh-tier option to explore nonetheless as it’s very effective at what itdoes.Both the Chrome and Firefox versions of this plugin work well to block notjust pop-ups, but website overlays that are exceedingly common as well. Thisplugin allows you to right-click overlays to remove them, while other types ofpop-ups are removed automatically. And, as with other blockers, whitelistingis available, as is the option to report when a pop-up fails to get blocked bythe plugin.Poper Blocker hits most of the criteria we look for in a blocker. It’scompletely free to use and doesn’t lock any of its features behind a paywall.There’s no sign-up required, so you don’t have to give over personalinformation to use it, either. The only thing you may be concerned about isthe fact that Poper Blocker collects and uses data anonymized — but you canopt-out of data collection services for even more privacy.Over 2 million users on Chrome alone have tried Poper Blocker, while over73,000 of those users joined together to give the plugin a rather hight 4.8out of 5 stars. The company behind Poper Blocker appears to update the apprather frequently. As of this time of writing, it was last updated in October2019 (and likely more recently, depending on when you’re reading thisarticle.)As for the success of its blocking, our own experience was positive, butmixed. Some pop-ups were successfully blocked every time after using the“remove overlay” option. However, we found this did not always block the samepop-ups on some sites. For example, an overlay on Forbes.com returned afterrefreshing the page. And blocking the overlay made the Forbes front pageinoperable. That failure helped lower the score for this option just a bit.Score: 6/7Best feature: Overlay blockingWorks with: Chrome and Firefox

AdBlocker Genesis Plus


If you’ve used or are interested in the uBlock Origin or AdBlock Plus style ofad blockers, this plugin may be for you. AdBlocker Genesis Plus is a fork ofother popular plugins, meaning it uses the same basic code which alters enoughto be a unique program. The UI is slightly different, but the ad blockingfunctionality is mostly the same. More notably, this ad blocker’s developersays he specifically removed tracking code from the original uBlock/AdBlockPlus code in order to ensure more privacy.A good number of people have latched onto this ad blocker as well. It boasts ahigh rating (4.34 out of 5) and over 100,000 users. Although it uses the samecode as some of the more popular options, I found Genesis Plus did not blockall on-page ads. It blocked simple display ads on one tested site (Fark.com)but failed to block the large display ad on Orlando Sentinel. That ad can beblocked with the “block element” button, however.Score: 6/7Best features: Removal of tracking code for more privacy, easy whitelistingbutton, “block element” buttonWorks with: ChromeTrustnav is an antivirus company from Andorra that provides a combinationadblocker and antivirus Google Chrome plugin. The antivirus solution, which ispremium and costs $1.99 per month, is currently unavailable. For now, you canuse the solo adblocker plugin for free.Trustnav also currently has a “Safesearch” Chrome plugin that’s separate fromthe adblocker. Be sure to install the adblocker version directly from theChrome.As far as functionality goes, Trustnav presents a very easy-to-use adblockerwith a great user interface. It’s simple and effective at most things.However, the biggest problem you’ll find with this adblocker is that you can’tadjust many settings. Trustnav lets you toggle whether the adblocker is on oroff, whether it is blocking all ads or just some ads, and whether you want toget alerts. Beyond that, there’s no fine tuning, no real whitelisting, and noway to view all of your adblocking stats outside of how many ads were blockedon the site you’re visiting at the time.Positively, it blocks ads like a champion, except for some autoplay video ads.Those seemed to slip right by its filter unabated. Nevertheless, iteffectively hits most of the key checkmarks for our ranking system and scoresnear perfectly on all fronts.Score: 6/7Best feature: Simple interfaceWorks with: ChromeAnother open source project, AdBlocker Ultimate is good at removing most adsyou might come across. In testing, it was able to dispel ads on YouTube andmost display ads on various sites we tested. This ad blocker is also widelyused and highly rated. It has a 4.84 out of 5 score from Google Chrome users,and over 600,000 installs.That said, it still struggled with the Orlando Sentinel display ads alongsidemost of the other ad blockers we tested. It failed to block any of the ads onthat site’s page. Nevertheless, for those looking to block most ads, this is agood option. Unfortunately, this plugin hasn’t been updated in just over ayear, so its score gets knocked down a bit further.Score: 6/7Best features: Quick “block element” feature to instantly block any ads thatget throughWorks with: ChromeThis Firefox-only ad blocker is not so much an ad blocker, but a scriptblocker. NoScript prevents all types of scripts from loading on your webpages: Javascript, Java, Flash, and a number of other plugins. You can allowcertain types of scripts, but the service takes a bit of a heavy hand bydefault.The result is that you’ll block most display ads you come across. Thisincluded the aggressive Orlando Sentinel ads that most of the other options onour list struggled to block. However, NoScript does not block ads on videos atall, nor does it block most autoplay video ads. This makes it very good atblocking one type of ad, but poor at blocking others.Score: 5.5/7Best feature: Complete script blockingWorks with: FirefoxTo its credit, AdGuard does exactly what you want it to do. You can block allof the types of advertisements that we tested, which is positive. However, thebiggest downside to this ad blocker is that it has a premium version.Unfortunately, AdGuard used to offer both a free and paid version, but that’sno longer the case. Instead, you’ll get a 14-day free trial, which then blocksyou out of their services afterward.That aside, the service provides a wide range of options and works well—butyou may be disappointed with having to pay later.Beyond that, users love AdGuard. It has over 4 million downloads on Chromewith a high rating to match, making the free version a worthwhile option. Andin our testing, this was one of the only ad blockers that not only effectivelyblocked the ads on Orlando Sentinel but even blocked the advertisement frameswith the word “advertisement” that most others still allowed to load.Score: 5/7Best features: “Inverted whitelisting” (change whitelist to blacklist), blockself-promotion ads (sometimes doesn’t work)Works with: Chrome, Firefox, Safari, Opera, Microsoft Edge, Yandex.Opera

Google Chrome Ad Blocker


Despite its bit of scaremongering, Google’s built-in ad blocker does not seemto do much. After putting it through the same tests as the other ad blockerslisted above, it allowed every ad through that we could find. The built-in adblocker is also very limited. Even finding a website where ads were blockedwas difficult. And since the Chrome ad blocker is designed to only blockcertain types of ads, most ads you’ll find are not blocked, especially if theyare ads sourced through Google’s own advertising wing.It almost goes without saying, but Google’s ad blocker is somewhat of a joke.It might have forced some websites to clean up their act a little bit withmore intentionally intrusive advertisements, but you really won’t be able touse to block ads.

A note on ad blockers and website revenue


Advertisements come in many flavors, from pop-up ads to on-page advertisementsand more. Some websites have even started throwing up a separate page fortheir ads (such as Forbes) or using autoplay video ads as soon as the pageloads.In general, consumers hate ads for a variety of reasons, including: * They can slow down page loading * Many are now intrusive and annoying * They can use up precious data for those with data-limited internet plans * The ads are often irrelevant to user interests * The ads may interrupt the browsing or viewing experience (particularly ads on video streaming sites like Hulu or Crunchyroll) * Many ads contain tracking cookies that send user behavior back to third partiesThe quality of ads has gotten so bad that even Google includes an ad blockerin its Chrome browser now, targeting “substandard ads.” Google’s intentionsmight be a bit suspect, however, as the company operates a large advertisementwing of its own and likely doesn’t block any Google-sourced ads from AdSense.Still, thanks to ads, we can enjoy most of the content we watch and readonline for free, but ads do have various drawbacks. They can also serve as avector for computer viruses or third-party hacks.Before you dive into blocking ads on your favorite websites, we’d like topoint out that those websites you’re using often rely on ad revenue tosurvive. While many websites are now diversifying their revenue streams (oftenbecause of increased ad blocker usage), ad revenue is still a major source ofincome for many websites. The use of ad blockers resulted in an estimated lossof $15.8 billion for websites in recent years.If you like the services you receive from certain websites that you trust, wesuggest you whitelist those sites in your ad blocker’s settings. Whitelistingis the opposite of blacklisting. Instead of telling your ad blocker to blockcertain sites, you’re telling it that the list of sites are ones you don’twant to block.Whitelisting is a good way to help guarantee the sites you like and trustcontinue to get the ad revenue they need. Even if you never click on theadvertisements, many sites get some revenue by page views, making it stillbeneficial for those websites if you to allow their ads to show.

Google’s ad blocker purge


In early summer 2018, Google purged dozens of ad blockers from its ChromeStore. The reason? Many of those ad blockers were themselves malicious,feeding user data into botnets and allowing whoever was on the other end togain control. A few very popular, widely-downloaded, and highly-praised adblockers were caught up in the mix as well, including SuperBlock and AdRemoverfor Google Chrome.Over 20 million users installed the suspect ad blockers, many of which simplycloned legitimate code from other, official ad blockers. Some used verysimilar names as well.If you downloaded one of the malicious ad blockers, Google’s purge would havedisabled the ad blocker from working on your Chrome browser.As far as we can tell, the only ad blockers left on the Google Chrome Storeare fully legitimate. All of the Chrome plugin options that are currently onour list passed Google’s vetting process. However, be sure to double check thehistory and safety of any developer whose program you choose to install as aplugin on your browser.8 BEST Ad Blockers For Chrome In 2021 [Free Pop Up Blockers]Read this Review of Free & Commercial Pop Up Blockers along with theirFeatures, Pricing, and Comparison to Select the Best Ad Blocker for yourneeds:We will review and rate the top 8 ad blockers that are available on the markettoday.Pop Up Blockers are software products that block internet ads. With manywebsites and applications using ads as a monetization strategy, the emergenceof ad blockers has been somewhat of a natural progression.While there are cases for and against pop up blockers in general, they cannevertheless help the internet users to have a better experience online.

List Of The Best Ad Blockers


1. AdLock 2. AdGuard 3. Adblock Plus 4. AdBlock 5. Ghostery 6. Opera Browser 7. uBlock Origin 8. AdBlocker Ultimate

3) Adblock Plus


Best for Blocking pop-ups and ads on websites.Price: Free to download and use for everyone.Acceptable Ads: * Free for smaller entities. * Large entities: 30% of the additional revenue created by whitelisting their Acceptable Ads.AdBlock Plus is one of the most popular ad blockers available. It works withmany desktop and mobile browsers, including Firefox, Safari, Chrome, andOpera. With AdBlock Plus it is possible to create additional block lists andcustom filters.They also support whitelisting, which allows you to choose websites that thepop up blocker should not work on. The Acceptable Ads feature allows non-intrusive ads to go through, however, it is easy to disable it. Companies thatwant to be added to the Acceptable Ads whitelist can apply by filling out aform.Features * Blocking ads on all desktop and mobile browsers (Samsung Internet, Safari, Firefox). * Ad-blocking browser for Android and iOS. * Companies can apply to be listed in the Acceptable Ads whitelist.Cons * Acceptable Ads feature is enabled by default. * It works only on browsers.Verdict: AdBlock Plus allows you to browse the internet faster and withoutinterruptions. It is free and open-source. The Acceptable Ads feature allowsyou to see only non-intrusive ads and the companies can apply to bewhitelisted. This is free for small companies, however, large companies haveto pay a fee.Website: Adblock Plus* * *

4) AdBlock


Best for Stopping annoying ads, improving browser speed, and protectingyourself. Price: FreeAdBlock is a free and open-source pop up blocker. It is one of the mostpopular ad blockers worldwide and is available on Chrome, Firefox, Edge,Safari, iOS, and Android.It uses filter lists that are set as default for all the users, however, thereis a possibility to create your own list or whitelist the websites that youwish. AdBlock is part of the Acceptable Ads program, which only allow non-intrusive ads to go through.Features * Works on most browsers on desktop (Chrome, Firefox, Edge, Safari) and mobile (iOS and Android). * Blocks ads, pop-ups, malware, YouTube & Facebook ads, and Cryptocurrency Mining. * Part of the Acceptable Ads program.Cons * AdBlock users have to disable Acceptable Ads if they wish to see no ads at all. * It only works on browsers.Verdict: Adblock is trusted by 65 million users. It is free, open-source, andallows you to customize your filter lists. It blocks all ads and pop-ups,including those on social media.Website: AdBlock* * *

15 Best Free Ad Blocker Software


Here are 15 best free Ad blocker software. These Ad blocker software let youblock Ads easily. All these Ad blocker software are completely free and can bedownloaded to Windows PC. These Ad blocker software offer various features,like: block Ads when browsing websites, supports various popular web browsersincluding Internet Explorer, Mozilla Firefox, Google Chrome, Opera, Maxthon,Slim-browser etc., also supports blocking of ads for P2P and instantmessengers, increase speed of web browsing by blocking Ads, add exceptions,and more. So, go through this list of free Ad blocker software and see whichones you like the most.You can also check out best free clipboard managers and best free internetsecurity software.

Adblock Plus


Adblock Plus is a free Ad blocking software for Windows. It lets you blockadvertisement banners from any website you browse. You can install it as anadd-on on various popular browsers like Mozilla Firefox, Google Chrome,Internet Explorer, Opera etc. No Ad will be downloaded after installing it.You can browse websites without Ads fast and easily.

Adblock Edge


Adblock Edge is a Firefox extension for blocking Ads. You can install iteasily and can block annoying Ads. It also has a feature of Acceptable Ads.You don’t need to restart Firefox to use it. You can disable it on specificwebsites. You can define and apply custom filters too.

AdBlock


AdBlock is a free Ad blocking extension for various popular web browsers.Supported browsers are Firefox, Google Chrome, Opera, and Safari. It can blockall the advertisements on web pages. It doesn’t require any configuration.Just install it and use it. You can pause or disable it for any web page youlike.

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